ZoomInfo is a business-to-business (B2B) sales intelligence solution that companies use to generate leads and to identify key decision-makers in their target markets. While it offers a comprehensive contact database and tools for building segmented audiences, it can be quite expensive for small businesses. To find the best ZoomInfo alternatives, we reviewed dozens of similar software and narrowed them down to our top eight recommendations:
- Best overall with accurate business-to-business (B2B) prospect data: UpLead
- Best free option with lead scoring and filtering capabilities: Leadfeeder
- Recommended for affordability and ease of use: Lusha
- Solid pick for account-based marketing: SalesIntel
- Great sales prospecting tool with artificial intelligence (AI) recommendations: Apollo.io
- Ideal for businesses looking for a large contact database: RocketReach
- Top sales intelligence software with data privacy compliance: Cognism
- Excellent all-in-one prospecting and cold email outreach tool: Hunter.io
Best ZoomInfo Alternatives Compared
*Based on monthly price per user, billed annually; monthly billing is available for slightly higher rates.
**A credit is a lead you can unlock, download to Excel, or export to your customer relationship management (CRM) system. One credit is equivalent to one contact.
UpLead: Best Overall ZoomInfo Alternative
Pros
- Offers a free trial with five credits
- CRM integrations are available across all plans
- Guarantees 95% data accuracy with over 40 attributes for each contact record
Cons
- Technographics is not available with basic plan
- Intent data is included only in the highest-level plan
- Data points are more concentrated in North America than any other region
- You want access to clean and accurate contact data: UpLead prides itself for its 95% data accuracy guarantee. It provides you with more than 50 search filters so you can run advanced searches to identify the right leads for your business.
- You use a CRM system in sales management: UpLead offers CRM integrations across all plans. You can sync your data with popular CRM providers like HubSpot, Insightly, Zoho, Pipedrive, and Microsoft Dynamics 365.
- You are looking for a free sales intelligence platform: While UpLead allows you to test run its platform using five preloaded credits, it does not offer a free plan.
- Alternative: Leadfeeder is our best recommended free sales intelligence tool. You can create a free account to search for 100 leads.
- You prefer a sales intelligence platform with a wider contact database: UpLead users have access to its contact database with 108 million profiles, but other options have more contacts.
- Alternative: With RocketReach, you can search for leads from its database, which has over 700 million profiles. Apollo.io also has a larger database than UpLead, with 265 million contacts.
UpLead Pricing Plan & Overview*
*Pricing is based on annual billing on a per user, month breakdown. Monthly billing is also available for a higher cost. Pricing is reflected at the time of this publication. We update pricing information regularly but encourage readers to check current pricing here.
**A credit is a lead that you can unlock, download to Excel, or export to your CRM system. One credit is equivalent to one contact.
UpLead contacts database (Source: Trello)
Our Expert Opinion
UpLead boasts a contact database with over 136 million contacts with email addresses, 16 million global company profiles, and 16,000 technology stacks. It is a great B2B sales intelligence tool for sales professionals, marketers, and recruiting professionals. It enables you to generate leads and verify contact information in real time. You can also integrate it with popular CRMs for small business, such as Zoho and HubSpot. Plus, you can download contact records and share them with your teammates.
Leadfeeder: Best Free ZoomInfo Competitor
Pros
- Offers a free plan with 100 leads
- Paid plan users can track website visitors activity using Google Analytics
- Highly organized system for tracking leads and website traffic
Cons
- Only one paid pricing option
- Verified contacts and CRM integrations are available only with the premium version
- No Chrome extension
- You’re looking for a free alternative to ZoomInfo: Leadfeeder is our best recommended free ZoomInfo alternative. It offers a free plan with limited features that allows you to search for a maximum of 100 companies.
- You want to identify companies that visit your business website: Leadfeeder uses intent data to track the activity of companies that visit your website. This way, it can create targeted prospect leads and qualify leads.
- You are looking for a more affordable solution with contact verification capabilities: Leadfeeder’s contact verification features are available only with its paid plan, which starts at $199 per month, billed annually.
- Alternative: Lusha takes the win when it comes to affordability. It offers a free plan with five monthly credits, and its Pro plan costs $29 per month (billed annually) and includes 480 credits per year.
- Your sales team uses Google Chrome: One of the disadvantages of Leadfeeder is its lack of a Chrome extension.
Leadfeeder Pricing Plan & Overview*
*Pricing is based on annual billing on a per user, per month breakdown. Pricing is reflected at the time of this publication. We update pricing information regularly but encourage readers to check current pricing here.
**A credit is a lead that you can unlock, download to Excel, or export to your CRM system. One credit is equivalent to one contact.
Leadfeeder also offers Credits Packages as add-ons. Prices start at $999 per year for 1,200 credits or 83 cents per credit.
Leadfeeder’s custom lead segmentation (Source: Leadfeeder)
Our Expert Opinion
Leadfeeder is a B2B lead generation and prospecting tool you can use to search for leads relevant to your niche. It integrates with Google Analytics to analyze and identify users that visit your websites without the need to fill out any web forms. You can also use it to find an employee’s contact information. In addition, you can leverage its user behavior-tracking capability in your lead nurturing strategies. Best of all, it offers a free option that includes 100 company leads.
Lusha: Best for Affordability & Usability
Pros
- Offers a free plan with five credits per month
- Has an extensive database of mobile numbers
- CRM data enrichment is available across all plans
Cons
- Database is mostly limited to LinkedIn
- Intent data and technologies filter cost extra
- CRM integrations are exclusive to highest tier
- You are a solo entrepreneur needing a free prospecting tool: Lusha’s free option is made for a single user. It allows you to search for business data using standard profile filters and also includes profile enrichment and a Chrome extension.
- You’re a small sales organization looking for affordable sales intelligence software: Lusha offers a free plan that includes five monthly search credits. It also has affordable paid plans that start at $29 per user, monthly.
- You’re looking for a prospecting tool that includes intent data: Lusha’s intent data feature is only available as an add-on to its custom plan Scale. You’ll have to contact its sales team to get the pricing details of this add-on.
- You prefer a platform not centered around LinkedIn: Lusha’s data profile enrichment is done via LinkedIn people search.
- Alternative: If you want an alternative with a wider contact database, try RocketReach or Apollo.io.
Lusha Pricing Plan & Overview*
*Pricing is based on annual billing on a per user, per month breakdown. Monthly billing is also available for a higher cost. Pricing is reflected at the time of this publication. We update pricing information regularly but encourage readers to check current pricing here.
Lusha on LinkedIn (Source: Lusha)
Our Expert Opinion
Lusha is a B2B intelligence software with a contact database that has 100 million profiles. It offers a sales prospecting tool that lets you build accurate prospect lists that can be used in your sales campaigns. This platform is great for small teams and businesses because of its high usability as well as its free and affordable pricing options.
SalesIntel: Best for Account-based Marketing
Pros
- Easy integration with CRM platforms
- Has a 90-day re-verification feature for more accurate and up-to-date data
- Offers Chrome extension for real-time prospecting on LinkedIn
Cons
- Can be expensive for small teams and businesses
- Database is not segmented with demographic functions such as location
- Entry-level plan is limited to 100 credits per month
- You use account-based marketing (ABM) in your lead generation strategy: SalesIntel provides B2B companies with sales intelligence that focus on high-value accounts instead of a broad audience. It gives you key insights into a company’s technology stack and helps you build ideal customer profiles (ICPs) so you can deliver personalized messages to your target audience.
- You prioritize data accuracy over volume: SalesIntel conducts email tests and re-verification of their contact data every 90 days. By combining automation and human researchers, they are able to reach high accuracy of their published contact data.
- You are a freelancer or small business looking for a free sales intelligence platform: SalesIntel offers a single-user license suited for individual users and small sales teams, but it does not have a free option.
- Alternative: If you are looking for free and affordable sales intelligence tools for your small business, try Leadfeeder and Lusha.
- You want access to a larger contact database to generate more leads: While SalesIntel boasts of a 95% data accuracy, its contact database is limited to 17 million profiles only.
- Alternative: RocketReach allows you to access over 700 million profiles. Apollo.io comes in second with 265 million contacts in its database.
SalesIntel Pricing Plan & Overview*
*Pricing is based on annual billing on a per user, per month breakdown. Monthly billing is also available for a higher cost. Pricing is reflected at the time of this publication. We update pricing information regularly but encourage readers to check current pricing here.
SalesIntel contact list (Source: SalesIntel)
Our Expert Opinion
SalesIntel is a sales and marketing intelligence platform that helps you identify account-based marketing data and B2B decision-makers’ contact information. Its search filters include technographics and firmographics that help you target intent-based accounts. It also offers real-time prospecting via LinkedIn profile search and website visitor tracking. However, its starting monthly cost of $99 per user makes it better suited for midsize to large businesses.
Apollo.io: Best for AI Recommendations
Pros
- Offers a free plan with unlimited email credits
- Affordable paid plan options with artificial intelligence (AI) capabilities
- Buying intent data is available across all plans
Cons
- Complicated user interface could be overwhelming for beginners
- Dual credit system charges once per mobile and once per email data
- Occasional data inaccuracies
- You’re looking for a B2B database with artificial intelligence (AI) tools: Apollo.io offers AI-assisted sales email writing across all its plans. In addition, all paid plans include smart conversation intelligence, which provides you with actionable recommendations for deals.
- You are a freelancer or small team seeking a free sales intelligence platform: Apollo.io has a free plan with a single-user allocation. This package includes unlimited email credits and 60 mobile number credits per year.
- You are seeking a user-friendly B2B database for your small team: Apollo.io’s interface is quite complicated and could be overwhelming for beginners.
- Alternative: Lusha has an intuitive interface that makes it easy to learn and navigate, even for those with no technical background.
- You want to use a sales intelligence tool that provides clean B2B data: We reviewed real feedback from reputable software review sites and found that issues with Apollo.io’s data accuracy are common.
Apollo.io Pricing Plan & Overview*
*Pricing is based on annual billing on a per user, per month breakdown. Monthly billing is also available for a higher cost, except for the Organization plan. Pricing is reflected at the time of this publication. We update pricing information regularly, but we encourage readers to check current pricing here.
Apollo.io people search (Source: Apollo.io)
Our Expert Opinion
Apollo.io provides you with artificial intelligence (AI) recommendations to help you find your ideal sales prospects and deliver targeted messages to them. What sets it apart from its competitors is that it offers AI-powered email writing assistance even with its free option. You can also use it to monitor the progress of your email and call campaigns. Despite its learning curve and occasional data inaccuracies, it remains a powerful tool for improving sales engagement and conversion rates.
RocketReach: Best Large Contact Database Solution
Pros
- Over 700 million profiles in database
- Offers free and affordable plans
- User-friendly with Chrome extension
Cons
- Data accuracy is only 85%
- Credits are deducted even if contact records contain obsolete or nonexistent email addresses
- No intent data feature
- You are looking for a sales intelligence platform with a large contact database: RocketReach boasts a database with over 700 million profiles and 35 million companies. This platform tops this list of ZoomInfo alternatives when it comes to database size.
- You want an affordable and user-friendly lead generation platform with Chrome extension: RocketReach has a simple interface that makes it easy to use for beginners. It also offers a Chrome extension with all of its paid plans, which start at $39 per user, monthly.
- You prefer a sales intelligence tool with a higher data accuracy rate over one with an extensive database: RocketReach has an extensive contact database with over 700 million professional profiles, but its accuracy rate is only 85%. This falls behind other top contenders in this buyer’s guide.
- Alternative: UpLead, our best overall alternative to ZoomInfo, guarantees a 95% data accuracy rate. SalesIntel also claims to have the same accuracy rate because of its 90-day data re-verification process.
- You need a more comprehensive alternative with sales intent data: RocketReach offers technographics with its Pro tier. However, it lacks intent data to help you gauge a prospect’s level of interest in your product or service.
RocketReach Pricing Plan & Overview*
*Pricing is based on annual billing on a per user, per month breakdown. Monthly billing is also available for a higher cost. Pricing is reflected at the time of this publication. We update pricing information regularly but encourage readers to check current pricing here.
RocketReach advanced search (Source: G2)
Our Expert Opinion
RocketReach lets users access over 700 million professional profiles and 35 million company profiles by title, industry, location, and company details. It also offers bulk lookup capabilities and easy integration with the most popular CRM systems for Google users, including Salesforce, HubSpot, and Pipedrive. In addition, it has a free plan and affordable paid options for individual users, small to midsize teams, and enterprise-level businesses.
Cognism: Best for Data Privacy Compliance
Pros
- Seamless integration with Salesforce and HubSpot
- Provides globally compliant contact data
- Manually verified mobile data with 98% accuracy
Cons
- Pricing details are not readily available on its website
- Packages are expensive for small teams and businesses
- Bug issues with Chrome extension
- You value data compliance when it comes to sourcing leads: Cognism sets itself apart from other ZoomInfo competitors with its prime focus on data privacy and compliance. The data it provides is globally compliant with the latest international privacy laws to ensure the safety of your business.
- You’re looking for a sales intelligence platform with seamless CRM integrations: Cognism offers smooth integrations with Salesforce, HubSpot, and Outreach. This allows you to import prospect lists into your CRM and run a sales sequence.
- You are a solo entrepreneur or small sales team seeking free or affordable B2B database solutions: Cognism’s pricing is not readily available on its website. However, it does not offer a free plan, and its packages reportedly start at $1,500 per user, per year.
- Alternative: We recommend Leadfeeder if you want a free sales intelligence tool. It allows you to create a free account pre-loaded with 100 leads. Lusha also offers a free plan with five monthly credits and a paid plan that starts at $29 per user, per month, with 480 annual credits.
Cognism Pricing Plan & Overview*
Cognism pricing is not readily available on its website, and you’ll need to book a demo with its sales team to receive a customized quote. According to a Swordfish report, it offers a Platinum plan that costs $1,500 per user (billed annually)*, and provides access to a lead builder, insights, and data segmentation. Its Diamond Plan costs $2,500 per user, annually, and includes AI-driven segmentation capabilities.
*We update pricing information regularly, but we encourage readers to check current pricing here.
Cognism Chrome extension (Source: Cognism)
Our Expert Opinion
Cognism primarily differentiates itself from other ZoomInfo competitors with its global compliance with data privacy regulations. This gives users peace of mind in knowing that their leads are generated ethically. Aside from that, it allows you to connect with your customers via various platforms, including email, phone, and social media. Moreover, it has the ability to clean or enrich contact data that are maintained in other systems.
Hunter.io: Best for Cold Email Outreach
Pros
- Offers a free plan with unlimited seats
- Includes tools for cold email outreach
- Intuitive user interface
Cons
- No social media research tool
- Paid plans could be pricey for small businesses
- Lacks contacts from small organizations and businesses
- You’re a freelancer or small team looking for a free email finder: Hunter.io has a free plan that supports an unlimited number of users. This package allows you to run 25 email searches and 50 verifications per month.
- Your sales team frequently uses email outreach: Hunter.io offers cold emailing templates you can use for your email outreach campaigns. It has a message editor that lets you write and send to addresses you found in Hunter.io.
- You’re seeking a sales intelligence platform that offers mobile number and direct-dial credits: Hunter.io is primarily a prospecting and email outreach tool, and it does not offer credits for mobile number and direct-dial number searches.
Hunter.io Pricing Plan & Overview*
*Pricing is based on annual billing on a per user, per month breakdown. Monthly billing is also available for a higher cost. Pricing is reflected at the time of this publication. We update pricing information regularly, but we encourage readers to check current pricing here.
Hunter.io Chrome extension (Source: Hunter.io)
Our Expert Opinion
Hunter.io is best for freelancers or small sales teams that use cold outreach and run 500 or fewer monthly contact searches. It is a great platform that allows you to find potential customers quickly via domain search and contact information. In addition, you can use its Bulk Tasks feature to perform multiple email checks, searches, and verifications. It also offers cold email templates for initial sales and marketing outreach, networking, and sales follow-up.
How We Evaluated the Top ZoomInfo Competitors
To determine the best ZoomInfo alternative, we considered various platforms that offer sales intelligence and contact database for B2B companies. Additionally, we looked at essential product attributes, such as features, pricing, customer support availability, and user reviews.
The tabs below offer insight into our evaluation process for ZoomInfo competitors:
10% of Overall Score
Pricing was an essential criterion evaluated for each product. We considered free plan availability and various scalable pricing options businesses could afford as they grow. We also looked at the availability for a subscriber to either pay monthly or save by paying annually.
25% of Overall Score
We looked at overall features crucial to a competitor to ZoomInfo, regardless of its primary use case or usability ratings. For instance, we wanted to see if each product has capabilities essential to sales engagement, including intent data, direct dials, and a contact database, We also checked if it offers an extensive range of third-party and native integration options.
30% of Overall Score
We examined the availability and quality of advanced or niche features in every provider to determine the best alternatives to ZoomInfo. These features include email management, B2B lead generation, search or filter functionality, and the number of CRM integrations.
20% of Overall Score
Extensive support and service are necessary to help prevent poor experiences users may encounter while using any of these ZoomInfo alternatives. This category was evaluated in terms of customer service hours and the availability of support via phone, live chat, and email. We also looked at self-service and help center resources users can access, like tutorials, forums, or training modules.
15% of Overall Score
In addition to firsthand experience with these ZoomInfo alternatives, we evaluated what actual users say about each product according to online reviews. These criteria consider how customers feel in terms of product ease of use. It also provides insights into customer feelings regarding value for the price paid and how useful they find the platform’s features.
*Percentages of overall score
Bottom Line
ZoomInfo has a comprehensive contact database and feature set for audience segmentation. However, there are times when an alternative is required when it falls short in terms of pricing options, usability, features, and customer service quality. This guide should help you make an informed decision when choosing an alternative to ZoomInfo that best suits your business needs.
