WhatsApp aims to flatten misinformation curve; launches new campaign

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WhatsApp aims to flatten misinformation curve; launches new campaign
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Coronavirus disaster: WhatsApp is urging customers to double verify info earlier than forwarding messages via the marketing campaign. It’s making an attempt to get customers to get extra details about a acquired textual content earlier than forwarding it to extra folks

twitter-logo BusinessToday.In   New Delhi     Final Up to date: Might 15, 2020  | 18:13 IST

WhatsApp has been trying to flatten the misinformation curve that is on a pointy rise amid the coronavirus disaster. It’s now reminding customers to compulsorily use the MyGov helpline earlier than sharing a message.

The chat app stated that 90 per cent of the messages despatched amid the coronavirus are between two folks. There was a major improve within the quantity of voice and video calling as effectively. As such, WhatsApp is aiming to make sure that folks obtain correct and credible details about the pandemic in easy methods. To this finish, the messaging platform introduced the MyGov helpline (+919013151515). They’ve now launched a multi-year marketing campaign to deal with rumours with the ‘Verify it earlier than you share it’ marketing campaign.

WhatsApp is urging customers to double verify info earlier than forwarding messages via the marketing campaign. It’s making an attempt to get customers to get extra details about a acquired textual content earlier than forwarding it to extra folks. Utilizing MyGov or looking the net is likely one of the some ways WhatsApp is pushing to realize this.

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“WhatsApp takes the security of its customers very critically. Individuals throughout the nation are counting on WhatsApp to speak to their family members, docs, lecturers and companies throughout  this difficult time,” stated Shivnath Thukral, India Head of Public Coverage for WhatsApp. Thukral stated that the precedence of the app is to empower folks to straight join with well being officers and authorities companies. “This marketing campaign helps convey our collective accountability and the necessity to at all times confirm earlier than sharing info,” he stated.

Abhishek Singh, CEO MyGov and President & CEO of Nationwide e-Governance Division stated that via partnerships with varied stakeholders and establishments, MyGov is making credible info accessible to all its customers. “We will all play an element in flattening the misinformation curve, and all of it begins with being conscious of the knowledge we select to share with our communities and family members. Proper details about dos and don’ts additionally helps in driving behavioral change, so very important in coping with this pandemic,” he stated.

WhatsApp can be making a number of modifications on the app to make sure unfold of misinformation is curbed.

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