Starbucks says its plan to shut as much as 300 espresso outlets throughout Canada shall be full by the top of March.
The Seattle-based coffeehouse and roastery chain introduced the acceleration of its five-year “transformation technique” final yr because it responded to adjustments in shopper habits throughout the COVID-19 pandemic.
In an announcement on Tuesday, the corporate mentioned a few of its areas closed final fall and it expects to finish its deliberate retailer closures by the top of its second quarter. The corporate had about 1,400 areas in Canada as of summer season final yr.
The restructuring consists of including new drive-thru areas, the enlargement of supply and a pilot of curbside pickup-only espresso outlets.
The corporate started experimenting with pickup-only areas earlier than the pandemic. The primary Canadian Starbucks retailer utilizing the brand new format, which measured 93 sq. metres, launched in Toronto’s monetary district final January.
The primary new drive-thru is slated to open this month in Abbotsford, B.C.
Starbucks mentioned the adjustments will assist the espresso chain “greatest meet our prospects the place they’re now.”