Netflix Inc. is testing a characteristic that asks viewers to confirm they share a family with the account holder, the corporate mentioned, a transfer that might result in a clampdown on sharing of passwords.
A small variety of Netflix customers are receiving a message asking them to substantiate they dwell with the account proprietor by getting into particulars from a textual content message or e mail despatched to the proprietor.
Viewers can delay the verification and maintain watching Netflix. The message might reappear once they open Netflix once more, and finally, they may very well be required to open a brand new account to proceed streaming.
Netflix confirmed the check however didn’t say how many individuals have been a part of it.
“This check is designed to assist make sure that individuals utilizing Netflix accounts are licensed to take action,” a Netflix spokesperson mentioned Thursday.
Netflix, the world’s largest streaming service with greater than 200 million subscribers globally, exams new options usually, and it’s unclear if the family verification can be applied extra broadly.
The Netflix phrases of service say that customers of an account should dwell in the identical family, although the corporate and different streaming providers have declined to broadly crack down on sharing.
Competitors has not too long ago heated up in leisure streaming, with new entrants together with Disney+ in 2019 and Paramount+ this 12 months.