- The latest report states that TikToks monthly active users increased by 90 per cent to 81 million.
- TikTok dethroned Facebook to become the second most downloaded app in 2019.
- TikTok amassed a total of 740 million downloads in 2019.
It is no secret that Indian users have an obsession of sorts with the video-sharing social networking app, TikTok. The app has given a lot of hidden artists a platform to showcase their talent and gain popularity through the app. While most of the content available on the app is cringeworthy or violates the basic code of conduct, it’s popularity is unquestionable.
Therefore the latest report by a data analytics firm App Annie reveals that Indians have spent over 5.5 billion hours on the video-sharing app in 2019, higher than the total number of hours in 2018.’
The latest report states that TikTok’s monthly active users increased by 90 per cent to 81 million by December 2019. India has been second to China when it comes to the total number of active users. The video-sharing platform owned by China-based Bytedance dethroned Facebook to become the second most downloaded app in 2019.WhatsApp, on the other hand, retained the top spot in being the most downloaded app last year.
In December 2019, the time spent on Tiktok in India was more than the next 11 countries combined. It is not only that there are more people engaging, but there is deeper engagement per person, an App Annie source was quoted as saying.
As per Sensor Tower’s ranking, TikTok amassed a total of 740 million downloads in 2019. It witnessed a clear jump in numbers by 13 per cent from the 655 million downloads in 2018. Although TikTok has not monetized the app, it had a successful year in terms of revenue.
TikTok, however, has not always had a smooth sail in India. In April 2019, the Madras High Court ordered a ban on the app claiming that it exposes children to sexual predators, pornographic content and various other hideous things. However, the Bytedance-backed app assured that they have revised the content, removed inappropriate content and addressed all their concerns. Post their assurance, the ban was lifted from the app and it was once again available in Google Playstore and App Store. During the period, TikTok witnessed a slump in revenues by over 33 per cent. The company revealed in a statement that it had lost over $500,000 every day when TikTok was banned in India.
While TikTok continues to flourish, it will face severe competition from similar apps that are being readied by Instagram, Vine and Google. Google recently announced Tangi’a video platform with similar features.