A sweeping new report on Canada’s broadcasting and telecommunications sector is calling for widespread regulatory reform — including mandated Canadian content on streaming services and an ad-free CBC.
The report, commissioned by the federal government and released today, was drafted by a seven-member panel led by Janet Yale, a broadcasting and telecommunications industry veteran.
In 2018, the panel was tasked with reviewing federal legislation dealing with broadcasting and telecommunications, along with the CBC and the Canadian Radio-television and Telecommunications Commission (CRTC). The panel gathered submissions from more than 2,000 stakeholders, public and private broadcasters, and tech giants such as Google and Netflix.
The panel’s task was to suggest updates to regulations drafted before the age of dial-up. Its report recommends, among other things:
- Working toward the goal of universal broadband access for all Canadians.
- Requiring “media curators” (such as Netflix) to invest in Canadian programming.
- Making the CBC into a publicly funded service, free of advertising.
- Combining the Canada Media Fund and Telefilm Canada in a new, publicly funded entity.
- Strengthening and re-imaging the role of the CRTC, to make all media providers, from conventional broadcasters to online curators, subject to its jurisdiction.
Not a Netflix tax, but …
One of the most contentious questions facing the panel was whether to bring foreign streaming services, such as Netflix and Amazon Prime, under the Canadian regulatory umbrella.
While streaming services are increasingly popular with Canadians, they don’t have to obey the regulatory requirements imposed on traditional Canadian broadcasters — such as meeting Canadian content quotas and paying into the Canada Media Fund, which finances and supports the creation of Canadian media content.
The panel report calls on the federal government to require streaming services “to devote a portion of their program budgets to Canadian programs.”
Past federal governments have resisted calls to apply consumption taxes to foreign streaming services. The report insists it is “not recommending that Canadian content be supported by the so-called Netflix Tax.”
Instead, it suggests forcing streaming services themselves to “invest in Canadian programming that they believe will attract and appeal to Canadians.”
The goal, according to the panel, would be to support Canadian cultural policy objectives without causing subscription rates to rise.
The report also calls for applying GST/HST to foreign online services. Netflix currently pays provincial tax only in Saskatchewan and Quebec.
CBC News asked Canadians: Would you pay Netflix more each month to boost Canadian content?
Enforcing Cancon in the age of the algorithm
The report also addresses the issue of “discoverability” — the challenge of regulating Canadian content in a media market where streaming customers’ viewing choices are guided by algorithms. In its submission to the panel, Netflix argued that since streaming consumers “choose what they want to watch and simply bypass content that doesn’t interest them,” Cancon quotas imposed on streaming services “would merely encourage spending on quantity over quality to meet an arbitrary number.”
The report recommends enforcing discoverability obligations to ensure Canadian streaming content is visible and easy to find. It also wants to compel streaming services to open their algorithms to audits.
But enforcing the display of Canadian content on streaming home pages or in search results could be seen as interfering with the company’s relationship with consumers.
Netflix has argued that such an approach would be “anti-consumer” and counterproductive — that if algorithms were changed to push Canadian content “that members won’t watch,” viewer feedback would hurt those products.
An ad-free CBC?
Beyond major structural changes, such as combining the Canada Media Fund and Telefilm Canada into a new entity, the panel also envisions a new role for the CBC.
This new “public media institution” would have a renewed focus on reflecting national, regional, local and Indigenous communities to audiences. To do so, the report recommends the federal government enter into five-year funding commitments with CBC while eliminating all advertising from the service, beginning with news content.
Tight timeline for major changes
From remaking the Broadcasting Act (last assented to by Parliament in 1991) to rebranding the CRTC as the Canadian Communications Commission, the report proposes some major changes to the media regulatory landscape.
But according to Heritage Minister Steven Guilbeault, the minority government wants to table a bill within the first year of its mandate.
“We probably have months to reform the CRTC [in a process] that would normally [take] years,” Guilbeault told the telecom and media news site Cartt earlier this month. “So our hope is to table a bill in the coming months based on the Yale report.”