5 Best Virtual Tour Software in 2023


Published August 1, 2023

Published Aug 1, 2023

Virtual tours enable prospective buyers to examine every property space and interact with a home in more detail without physically visiting it. The best virtual tour software can help your real estate listings generate more interest and boost the sale price. To find the right option that fits your needs, we evaluated several virtual tour software based on ease of use, quality of the virtual tour, customization options, third-party integration, mobile compatibility, affordability, and customer reviews.

See what each virtual tour software is best for, their overall score, highlighted features, and starting prices in the table below. Then, read on as we dive deeper to share detailed information and our expert opinion about each interactive 360-degree video software.

Best Virtual Tour Software at a Glance

Best for Live 360-degree Video Chat


  • Video sharing tools
  • Multiple third-party integrations
  • Custom Infospots, allowing you to embed any HTML, videos, images, and buttons on your tour


  • No free trial
  • Limited published projects for the Pro plan
  • Limited access to features for the Pro plan

Our Expert Opinion on CloudPano

CloudPano ranks first as the best virtual tour software for its robust live 360-degree video chat that lets you hop into a 360-degree sales environment with one click. It doesn’t require downloading any app and is easy to set up. It also allows up to four participants to join from any device per call. CloudPano also allows your tours to automatically integrate with its exclusive third-party integration network, including Realtor.com, Zillow, and Apartments.com. The software could improve by providing a free trial so interested users can directly experience its features, helping them decide if it is the right software for them.

Google Street View virtual tours (Source: CloudPano)

  • Google Street View virtual tour: Business owners can update their Google My Business listing by uploading 360-degree photos directly to Google Street View. You may combine and create your 360-degree virtual tour with Google Maps when you build a Google Street View virtual tour on CloudPano.
  • 3D dollhouse floor plans: Quickly create and customize 3D floor plans that interact with and engage visitors throughout your virtual tour.
  • Custom Infospots: This feature will help boost your real estate video marketing by allowing you to embed any HTML, videos, images, and buttons as an Infospot on your tour.
  • Ambient soundscape: Add background noise and ambient music to your tour to create a more immersive experience for your clients and viewers.

CloudPano received a perfect 5 out of 5 customer review rating for its easy-to-use interface, high-quality virtual tours, and extensive solutions. A user stated that she was impressed by the product’s value because it was very quick to load and did not require training to start using. In addition, users liked having the option of self-hosting and customized solutions.

However, a few clients said that while using the program, crashes and glitches happened. A client also hoped for a free trial and the opportunity to blur faces, license plates, and other private or unwanted elements for their tour. If you need the features above, consider Matterport. It offers a free-forever plan and comprehensive features, all at affordable pricing.

  • Pro: $19 per month (billed annually) for three published projects
  • Pro Plus: $33 per month (billed annually) for unlimited published projects and white-label or bring your own URL
  • Enterprise: $100+ per month (billed annually) for custom solutions

Best for Marketing Solutions to Generate Leads


  • Automated QR (quick-response) code
  • User-friendly and intuitive platform
  • Videos and YouTube linkage


  • No free trial
  • No 24/7 customer support
  • Lack of design options

Our Expert Opinion on TourWizard

TourWizard ranks second as the best 360-degree virtual tour software for its efficient video marketing tools to help you stand out in a competitive market. Its tours are fully optimized for Google searches and have automated QR codes to better market your property. TourWizard also allows you to upload your own video or link a YouTube video, and it has broad compatibility. So regardless of the browser used, visitors won’t face any issues viewing the tours. But, by providing 24/7 customer support, TourWizard could better serve its users.

TourWizard interface in all devices (Source: TourWizard)

  • Free background music: Use background music in your virtual tour to help visitors connect with the environment.
  • Multiple photo galleries: Create multiple photo galleries for each virtual tour to allow viewers to see every corner of the house.
  • Open house schedule: Set the date and the hour for an open house, helping you stay organized and schedule an open house easily.
  • Contact form and email lead system: Visitors can send you direct messages and you’ll be notified immediately, enabling you to get leads more effectively and easily.

TourWizard has been praised by its users for its various features and attractive products, offering creative versatility. A user also liked its great virtual tours and 3D panoramic shots. Additionally, users commended its fast and professional response from tech support. TourWizard obtained a perfect 5 out of 5 customer review rating.

Note that this platform doesn’t offer a free trial and lacks design options. Aside from these, 24/7 customer support is unavailable. If you wish to have a 360-degree virtual tour free software with extensive customer support and a free trial, check out CloudPano.

  • Standard: $29.98 per month for up to five active virtual tours
  • Premium: $49.98 per month for up to 10 active virtual tours
  • Pro: $59.98 per month for unlimited active virtual tours

Best for Schematic Floor Plans & Measurement Mode


  • Schematic floor plans
  • Virtual reality (VR) with Meta Quest headset
  • Measurement mode


  • No options for branding, changing colors, themes, or layouts
  • No 24/7 and live chat customer support
  • Limited functionality for the free plan

Our Expert Opinion on Matterport

Matterport is one of the best virtual tours software, providing agents with schematic floor plans. This professional-grade floor plan makes it easier for potential buyers to envision a home’s design, dimensions, and flow. Matterport also offers a measurement mode that accurately measures anything in your space—from room sizes and doorways to furniture, saving you time and eliminating site visits. Matterport could enhance its solutions by providing options for branding, changing colors, themes, or layouts.

Matterport’s blur brush feature (Source: Matterport)

  • Blur brush: A new Matterport editing tool that will give you more control over privacy in your spaces. It lets you manually blur parts of the space you want to hide.
  • VR experience: Give your consumers a wonderful, lifelike virtual experience with your digital twins. In Meta Quest 2 and Pro, you may easily access Matterport Digital Twins.
  • Digital pro: An all-in-one marketing solution for real estate professionals—providing a floor plan, HDR photos, 3D tours, and a preview video.
  • Matterport BIM files: Eliminates the requirement for manual scan translation and offers teams with LOD 200 BIM files to begin the initial documentation and design materials.

Matterport garnered a 4.3 out of 5 customer review rating. Many users said that Matterport is the perfect and complete solution for 3D virtual tours. Users are satisfied with the 360-degree view, allowing them to easily present each property space to customers. One user commented that the platform is simple and easy to use, has a good system and integration, and delivers excellent virtual tours.

On the other hand, Matterport obtained negative comments about its customer service, the lack of enterprise licensing, expensive pricing, and the Pro2 camera. If you wish for an affordable option with a fast and professional response from customer support, consider one of Matterport competitors, TourWizard.

  • Free: $0 per month for one active space and two users
  • Starter: Starting at $9.99 per month for 5-20 active spaces and three users
  • Professional: Starting at $55 per month for 20-150 active spaces and 10 users
  • Business: Starting at $269 per month for 100-300 active spaces and 50 users
  • Enterprise: Contact sales for custom pricing

Rates above are based on an annual subscription and could vary according to the number of active spaces.

Best for Cross-linking Tours


  • Privacy control for tours and posts
  • 3D images
  • Can add audio or voice-over


  • No collaboration tools
  • No phone and live chat support
  • Limited features for free plan

Our Expert Opinion on Kuula

With Kuula’s cross-linking capability, users can effortlessly transition from one tour to another. This capability will surely be helpful when working on a large property, like a whole building, as it makes connecting and combining many tours easier, thereby improving the overall viewing experience. Kuula also offers stitch-free restoration, image stabilization, panning, autofocus, and histogram, all in an easy-to-use interface. However, Kuula must add collaboration tools so users can team up on a single project.

Example of contact information check box (Source: Kuula)

  • Walk-through mode: This aligns the camera angle across photographs connected by hotspots, making moving between photos in a tour feel natural.
  • Animated transitions: Add and select any transition type you want for your tour. This includes crossfade, walk-in, radial fade, fly-in, vertical wipe, clock wipe, and dot effect.
  • Backlinks: Add links and panoramas to every space of the property, helping you save time building a tour.
  • Contact cards: This is an ideal way to generate real estate leads and showcase the listing agent’s name, phone number, email address, and agency webpage. However, this feature is only available to Pro and Business account users.

Kuula almost got a perfect customer review rating, 4.9 out of 5, for its ease of use, quick editing and creation, customization, and ability to efficiently ingrate social media and websites. Another user commented that he liked the software’s affordability, streamlined process, and hotspots.

However, some users wished for Kuula to integrate with other software solutions, such as customer relationship management (CRM) software or content management systems (CMS). One user would love for some Pro account features to be included in the free plan. Try CloudPano and TourWizard for their extensive integrations and free-forever plans.

  • Basic: $0 per month for 100 public uploads per month
  • Pro: $20 per month (billed annually) for unlimited, high-quality uploads and custom branding
  • Business: $36 per month (billed annually) for an advanced branding, custom domains, enhanced privacy, and analytics

Best for Extensive 360-degree Camera Compatibility


  • Contact forms
  • Share directly to social media
  • VR compatible


  • No free-forever plan
  • No 24/7 customer support
  • Quite expensive pricing

Our Expert Opinion on My360

My360 is compatible with any 360-degree camera, from Ricoh Theta to Samsung Gear to Insta360 ONE X. Additionally, if you have a DSLR camera or even rendered photos, as long as the processed image is in JPG or JPEG format and has 2:1 dimensions, you’re good to go. The software is also user-friendly, with a two-week trial period available for interested users who want to familiarize themselves with My360 features and functions. My360 could improve by providing 24/7 customer support and more affordable plans.

Google Analytics connected to My360 virtual tours (Source: My360)

  • Pop-up video hotspots: Embed video hotspots in your virtual tours for a more engaging experience.
  • Multi-language: The My360 virtual tour software is available in Croatian, Dutch, English, Finnish, French, Hungarian, Italian, Portuguese, Slovenian, and Spanish languages.
  • Virtual tour analytics: To find how many people have viewed your tour, on what page, and from what country your viewers are, My360 lets you add a Google Analytics code to your virtual tour.
  • VR compatible: All the My360 tours are compatible with VR headsets, glasses, and motion. This gives a next-level property tour experience for prospective buyers.

My360 has an impressive reputation, receiving many positive reviews with a customer review rating of 4.9 out of 5. Users praised the easy-to-use software, ample customization, feature set, and friendly customer service. A user mentioned what she loved the most about the software is it gives her the ability to grasp the size of a home when looking online.

The platform received very few negative reviews regarding its interface, saying it needs to be freshened up for some of the massive virtual tours they create, like sports centers or shopping malls. Plus, My360 offers a free version plan and 24/7 customer support. So, if you wish for those features, we recommend Kuula.

  • Real estate: $37 per month
  • Dealership: $37 per month
  • Architect: $37 per month
  • Photographer: $39 per month

Prices are based on annual billing.

How We Evaluated the Best Virtual Tour Software

Since virtual tours have become more popular, real estate brokers and agents have access to various effective tools for showcasing a property’s full potential. To identify the top five best virtual tour software, we assessed each software based on pricing, capabilities, features, usability, user reviews, and customer support.

CloudPano emerges as the overall winner with a total expert score of 4.95 out of 5. It features a free-forever plan and a robust live 360-degree video chat that lets you hop into a 360-degree sales environment. CloudPano also has an exclusive third-party integration with top real estate sites like Realtor.com, Zillow, and Apartments.com. It proves to be the best overall virtual tour software for real estate agents seeking professional and effective virtual tour services.

Here are the criteria we used to evaluate the best virtual tour software:

35% of Overall Score

The primary feature we looked for is the ability to use hotspots, voice-over, and mobile compatibility to create images that the software will stitch together into a virtual tour. Additional features like design customization, third-party integrations, navigation options, and collaboration tools were also noted.

20% of Overall Score

Virtual tour software is either priced on a subscription model or downloaded onto a computer for a set price. We included both pricing formats and evaluated each software’s value instead of its price tag alone. We also considered whether providers offered a free trial or a free version.

15% of Overall Score

Virtual tour software and applications range from easy-to-use to complex, with advanced features like 3D model embedding. For consideration in our review, each solution had to be simple enough for a novice to learn. Some offer more complex features, but these don’t hamper the ease of basic use.

10% of Overall Score

Customer service for the virtual showroom software on our list is available through phone, email, or chat during regular business hours to help users with technical and operational issues.

10% of Overall Score

Based on customer feedback for each program, with particular attention given to reviews of the product and popularity of the provider, to certify the course meets user satisfaction.

10% of Overall Score

Expertise in the field and firsthand experience with the providers allow us to evaluate the standout features, value for the money, and ease of use of property management software.

*Percentages of overall score

Frequently Asked Questions (FAQs)

Virtual tour software is used by many different businesses, including those in retail, hospitality, restaurant, and automotive. However, the most well-known sector using virtual tour software is real estate. Creating a virtual tour of a home, apartment, or other property makes it simple for future homeowners or potential tenants to see the area in detail before visiting in person.

To create an effective and high-quality virtual tour for real estate, you must follow the steps below:

  1. Determine the best type of virtual tour to offer
  2. Choose the right equipment and software
  3. Select virtual tour software
  4. Plan the shots for your virtual tour
  5. Clean and stage each room
  6. Level the tripod
  7. Take test shots
  8. Take all photos on your image shot list
  9. Compose your virtual tour
  10. Share your virtual tour on social media or your website

There are three main types of virtual tours. These are the following:

  • Walk-through: It is a video showing the home as the agent or photographer walks through the property, or in other words, a guided walk-through of a property.
  • 3D virtual tour: These interactive experiences allow people to navigate a property by clicking through 3D photos. They are made by shooting numerous shots of each area using a panoramic camera lens, then stitching the images together using virtual tour software.
  • Interactive 360º virtual tour: These offer an immersive and true-to-life experience of walking through a home, similar to wearing a VR headset.

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