5 Best Virtual Tour Software in 2023

• Google Street View virtual tour: Business owners can update their Google My Business listing by uploading 360-degree photos directly to Google Street View. You may combine and create your 360-degree virtual tour with Google Maps when you build a Google Street View virtual tour on CloudPano.
• 3D dollhouse floor plans: Quickly create and customize 3D floor plans that interact with and engage visitors throughout your virtual tour.
• Custom Infospots: This feature will help boost your real estate video marketing by allowing you to embed any HTML, videos, images, and buttons as an Infospot on your tour.
• Ambient soundscape: Add background noise and ambient music to your tour to create a more immersive experience for your clients and viewers.

CloudPano received a perfect 5 out of 5 customer review rating for its easy-to-use interface, high-quality virtual tours, and extensive solutions. A user stated that she was impressed by the product’s value because it was very quick to load and did not require training to start using. In addition, users liked having the option of self-hosting and customized solutions.

However, a few clients said that while using the program, crashes and glitches happened. A client also hoped for a free trial and the opportunity to blur faces, license plates, and other private or unwanted elements for their tour. If you need the features above, consider Matterport. It offers a free-forever plan and comprehensive features, all at affordable pricing.

• Pro: $19 per month (billed annually) for three published projects
• Pro Plus: $33 per month (billed annually) for unlimited published projects and white-label or bring your own URL
• Enterprise: $100+ per month (billed annually) for custom solutions

• Free background music: Use background music in your virtual tour to help visitors connect with the environment.
• Multiple photo galleries: Create multiple photo galleries for each virtual tour to allow viewers to see every corner of the house.
• Open house schedule: Set the date and the hour for an open house, helping you stay organized and schedule an open house easily.
• Contact form and email lead system: Visitors can send you direct messages and you’ll be notified immediately, enabling you to get leads more effectively and easily.

TourWizard has been praised by its users for its various features and attractive products, offering creative versatility. A user also liked its great virtual tours and 3D panoramic shots. Additionally, users commended its fast and professional response from tech support. TourWizard obtained a perfect 5 out of 5 customer review rating.

Note that this platform doesn’t offer a free trial and lacks design options. Aside from these, 24/7 customer support is unavailable. If you wish to have a 360-degree virtual tour free software with extensive customer support and a free trial, check out CloudPano.

• Standard: $29.98 per month for up to five active virtual tours
• Premium: $49.98 per month for up to 10 active virtual tours
• Pro: $59.98 per month for unlimited active virtual tours

• Blur brush: A new Matterport editing tool that will give you more control over privacy in your spaces. It lets you manually blur parts of the space you want to hide.
• VR experience: Give your consumers a wonderful, lifelike virtual experience with your digital twins. In Meta Quest 2 and Pro, you may easily access Matterport Digital Twins.
• Digital pro: An all-in-one marketing solution for real estate professionals—providing a floor plan, HDR photos, 3D tours, and a preview video.
• Matterport BIM files: Eliminates the requirement for manual scan translation and offers teams with LOD 200 BIM files to begin the initial documentation and design materials.

Matterport garnered a 4.3 out of 5 customer review rating. Many users said that Matterport is the perfect and complete solution for 3D virtual tours. Users are satisfied with the 360-degree view, allowing them to easily present each property space to customers. One user commented that the platform is simple and easy to use, has a good system and integration, and delivers excellent virtual tours.

On the other hand, Matterport obtained negative comments about its customer service, the lack of enterprise licensing, expensive pricing, and the Pro2 camera. If you wish for an affordable option with a fast and professional response from customer support, consider one of Matterport competitors, TourWizard.

• Free: $0 per month for one active space and two users
• Starter: Starting at $9.99 per month for 5-20 active spaces and three users
• Professional: Starting at $55 per month for 20-150 active spaces and 10 users
• Business: Starting at $269 per month for 100-300 active spaces and 50 users
• Enterprise: Contact sales for custom pricing

Rates above are based on an annual subscription and could vary according to the number of active spaces.

• Walk-through mode: This aligns the camera angle across photographs connected by hotspots, making moving between photos in a tour feel natural.
• Animated transitions: Add and select any transition type you want for your tour. This includes crossfade, walk-in, radial fade, fly-in, vertical wipe, clock wipe, and dot effect.
• Backlinks: Add links and panoramas to every space of the property, helping you save time building a tour.
• Contact cards: This is an ideal way to generate real estate leads and showcase the listing agent’s name, phone number, email address, and agency webpage. However, this feature is only available to Pro and Business account users.

Kuula almost got a perfect customer review rating, 4.9 out of 5, for its ease of use, quick editing and creation, customization, and ability to efficiently ingrate social media and websites. Another user commented that he liked the software’s affordability, streamlined process, and hotspots.

However, some users wished for Kuula to integrate with other software solutions, such as customer relationship management (CRM) software or content management systems (CMS). One user would love for some Pro account features to be included in the free plan. Try CloudPano and TourWizard for their extensive integrations and free-forever plans.

• Basic: $0 per month for 100 public uploads per month
• Pro: $20 per month (billed annually) for unlimited, high-quality uploads and custom branding
• Business: $36 per month (billed annually) for an advanced branding, custom domains, enhanced privacy, and analytics

• Pop-up video hotspots: Embed video hotspots in your virtual tours for a more engaging experience.
• Multi-language: The My360 virtual tour software is available in Croatian, Dutch, English, Finnish, French, Hungarian, Italian, Portuguese, Slovenian, and Spanish languages.
• Virtual tour analytics: To find how many people have viewed your tour, on what page, and from what country your viewers are, My360 lets you add a Google Analytics code to your virtual tour.
• VR compatible: All the My360 tours are compatible with VR headsets, glasses, and motion. This gives a next-level property tour experience for prospective buyers.

My360 has an impressive reputation, receiving many positive reviews with a customer review rating of 4.9 out of 5. Users praised the easy-to-use software, ample customization, feature set, and friendly customer service. A user mentioned what she loved the most about the software is it gives her the ability to grasp the size of a home when looking online.

The platform received very few negative reviews regarding its interface, saying it needs to be freshened up for some of the massive virtual tours they create, like sports centers or shopping malls. Plus, My360 offers a free version plan and 24/7 customer support. So, if you wish for those features, we recommend Kuula.

• Real estate: $37 per month
• Dealership: $37 per month
• Architect: $37 per month
• Photographer: $39 per month

Prices are based on annual billing.