Aunt Jemima brand, image to be dropped, PepsiCo announces

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Aunt Jemima brand, image to be dropped, PepsiCo announces

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PepsiCo Inc will change the title and model picture of its Aunt Jemima pancake combine and syrup, it mentioned on Wednesday, dropping a mascot criticized for a racist historical past.

The brand of the greater than 130-year-old model options an African American girl named after a personality from 19th-century minstrel reveals. The offensive caricature is rooted in a stereotype of a pleasant Black girl working as a servant or a nanny for a white household.

The model has confronted social media backlash and requires a boycott in current days, amid widespread protests over racism in america after the dying of George Floyd, a Black man, in police custody in Minneapolis.

“We acknowledge Aunt Jemima’s origins are based mostly on a racial stereotype,” mentioned Kristin Kroepfl, vice-president and chief advertising and marketing officer, Quaker Meals North America, in a press release.

“As we work to make progress towards racial equality by means of a number of initiatives, we additionally should take a tough have a look at our portfolio of manufacturers and guarantee they mirror our values and meet our customers’ expectations.”

A brand new title and emblem weren’t introduced, although Quaker mentioned packages with out the Aunt Jemima picture will begin showing within the fourth quarter of 2020.

PepsiCo additionally introduced on Tuesday a set of initiatives value greater than $400 million US over 5 years to help black communities and improve black illustration at PepsiCo.

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