Apple unveils AirPods Max headphones that cover the ears, for $779

Apple unveils AirPods Max headphones that cover the ears, for $779


Apple has another factor for the vacation procuring season: over-the-ear, wi-fi headphones that may take a look at how a lot individuals are prepared to splurge on for high-quality sound.

The headphones, known as AirPods Max, will price $549 or $779 Canadian — way over comparable merchandise from Bose and Sony that supply most of the similar options, similar to noise cancellation. The lofty worth is extra double what it prices to purchase Apple’s in-ear wi-fi headphones.

Apple started accepting orders for the AirPods Max on Tuesday, however they will not be in shops till Dec. 15.

The announcement of the long-rumoured headphones caps a one among Apple’s busiest autumns in years, regardless of a pandemic that has saved most of its engineers at residence to assist battle the unfold of the novel coronavirus. Since September, Apple has rolled out its subsequent era of smartwatches, 4 new iPhones and Mac computer systems that may run by itself internally designed processors as an alternative of chips made by Intel.

Among the new merchandise have included lower-priced choices prone to enchantment to shoppers struggling to make ends meet throughout a pandemic-driven recession that many specialists might worsen within the U.S. with out extra monetary assist from Congress to hep assist the economic system till vaccines are broadly distributed.

However the AirPods Max are clearly supposed for Apple’s extra prosperous prospects searching for the very best in acoustics. The over-the-ear headphones are aiming to increase upon the recognition of the wi-fi ear buds that Apple first launched 4 years in the past after eliminating the headphone jack from its iPhones. The in-ear AirPods promote for $159 US to $249 US, or beginning at $219 in Canada.

Apple overestimated how a lot its loyal followers are prepared to pay for high-quality sound when it launched its internet-connected speaker, the HomePod, in 2018. The HomePod initially price $349, way over different internet-connected audio system from Amazon and Google. Apple finally diminished the HomePod to $299 and final month launched a smaller model of the speaker that sells for $99.

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