87% increase in social media usage amid lockdown; Indians spend 4 hours on Facebook, WhatsApp

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87% increase in social media usage amid lockdown; Indians spend 4 hours on Facebook, WhatsApp
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The survey added that 75 per cent individuals have been spending extra time on Fb, Twitter and WhatsApp in comparison with the week earlier than

Amid the lockdown, Indians have turned to social media to move their time. Within the first week of lockdown, Indians spent greater than 4 hours daily on social media. This can be a 87 per cent improve from every week earlier than lockdown.

Earlier than the lockdown, social media utilization was on common 150 minutes per day. Nevertheless, within the first week of lockdown, the figures jumped to 280 minutes per day, confirmed a survey. The survey added that 75 per cent individuals have been spending extra time on Fb, Twitter and WhatsApp in comparison with the week earlier than. In social media, individuals have been largely consuming information and speaking with their associates and households as coronavirus grappled the nation.

Additionally learn: Coronavirus in India Stay updates: Govt denies extension of 21-day lockdown

In addition to, tv, web looking and streaming platform have additionally seen an increase in viewership, based on the survey. Web looking noticed a 72 per cent spike throughout the first week of lockdown.

The survey, carried out by Hammerkopf Client Survey, additionally discovered the prime time for streaming platforms started at 7 pm within the first-week of lockdown. Seventy six per cent of individuals mentioned they watch TV within the morning between eight am and 9 am. The survey was carried out throughout 1,300 individuals, in Mumbai, Bengaluru, New Delhi and Chennai.

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Additionally learn: Now all items – important and non-essential – can transfer in coronavirus lockdown

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